What types of brands use Inflame?

Inflame is built for any brand looking to run authentic creator campaigns, from growing startups to established companies across South Africa. If you want real content from real creators, Inflame is for you.

How do I find the right creators for my campaign?

You post your campaign brief and creators apply directly. The structured application process means you review only creators who have read your brief and believe they're a genuine fit.

How does content delivery work?

Once a creator submits their content, it flows straight into your campaign pipeline. You review, approve, and download from the dashboard. No back-and-forth email threads.

What happens if a creator doesn't deliver?

Inflame gives you full visibility into every creator's status. If a creator misses a deadline or doesn't meet your brief, you can take action directly from the dashboard.

Can I run Instagram and TikTok in one campaign?

Yes. Choose Instagram, TikTok or both in one brief, give each platform its own budget line, and review everything in one flow.

Funds are reserved per creator when you invite them and released the moment you approve their content. If a creator declines or an invite expires, the money returns to your balance automatically.

Is Inflame only for South African brands?

Inflame is built for South Africa first, but we support brands anywhere that want to work with our creator network.

Now live on iOS & Android for creators

Scale mass
creator content

Run Instagram and TikTok campaigns from one brief. Creators set their rates, Inflame keeps them fair, and you approve every post before you pay.

Book a demo

South African brands running campaigns on Inflame

The platform

From one brief to paid posts

Launch on Instagram and TikTok together, decide applications on a real clock, approve content before money moves, and let every post find and track itself.

Launch

Platforms

Instagram

TikTok

Both

Instagram reelsR 24,000

TikTok videosR 16,000

Posts per creator1

One campaign, both platforms

Run Instagram and TikTok from one brief, with a budget line per platform and one review flow.

Select

Applications

Applications close in 2 days

ZMZanele M.48k followersApproved

TKThabo K.32k followersShortlisted

ARAimee R.21k followers

Applied

Approved

Posted

Applications, decided

Applications close on a published date. Decide by your deadline, and undecided applicants are released automatically.

Approve and pay

Content review

In review

Summer reel · v1

Zanele M. · 0:18

Approve

Creator payoutR 1,840Reserved

Funds reserved up front. Released when you approve.

Approve before you pay

Funds are reserved per creator when you invite, and released the moment you approve the content.

Track

Checking for post…

ZM@zanele.mLive

#summerdrop@aluma.skin

Views12.4k

The post finds itself

Inflame finds the live post, verifies your hashtags and mentions, then tracks views while the campaign runs.

How it works

From brief to content in three steps

Inflame removes the operational overhead so your team can focus on the work that moves the needle.

01
Build your brief
Set the campaign type, targeting, deadline and budget, then open it to matching creators or invite a saved list.
02
Approve creators
Review applicants with full audience data. Each creator's rate is set by them and moderated by Inflame, so it's fair before you approve.
03
Collect content
Drafts land in your pipeline for review. Approve, schedule, and keep every asset in your library after the post expires.

The managed pipeline

One tracked path, shaped by the campaign

Every campaign moves through the same phased pipeline. How creators come in depends on the type: open for applications, or invite-only.

01
Brief
Set type, targeting, budget
02
Applications
Creators apply, you approve fits
03
Review
Approve or request changes
04
Schedule
Lock the posting date
05
Track
Auto-detect the live post
06
Live
Reach + payout settled

LiveIn reviewPausedEnded

The platform

Everything you need to run creator campaigns

One platform for discovery, approvals, payments and content, built for long-term partnerships rather than one-off drops.

Discovery

Browse the entire creator network

Search Inflame's full creator database. Filter by audience, niche, region and past performance, then save custom lists to target campaigns at.

Access every creator on Inflame
Build & reuse custom lists
Share lists by password-protected link

Justine

@justine.fit

48.2k

Rate · per reelR 1,840

FitnessGymWellness

Save to a list

Content pipeline

Approve everything in one place

Drafts flow straight into your campaign. Approve, leave feedback and track every post. No email threads.

Live status on every post
Inline approvals
A three-day review window

Content review

Summer Reel Approved

Story drop In review

Glow series Scheduled

Payments

Budgets and payouts, handled

Top up once and allocate per campaign. Funds are reserved per creator and released the moment you approve.

One wallet, every campaign
Instant creator payouts
A full ledger and automatic refunds

Available balance

R 99,851

Allocated R 70,344 Free R 29,507

Content library

Every asset archived and searchable, yours to download after the post expires.

Multi-brand & team

Several brands under one account, with roles per member.

Trackable short links

Per-creator click attribution on every link.

Calendar & deadlines

Every content and posting date in one view.

Real campaigns

Content brands actually ran

Every reel below was produced, approved and paid through Inflame. Not a mockup.

View all case studies

Reel · UGC

Bloom

Filtered showerhead launch

Reel · UGC

Zoie Health

Fertility Flair · Takealot sale

Reel · UGC · Paid social

Perfumology

BOGO & bundles

Reel · UGC · In-store

Crystal Guard

Landscape Lock · Builders Warehouse

Testimonials

Loved by South African brands

Founders and owners on what changed when they moved their creator campaigns to Inflame.

“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers
“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G

“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers
“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G

“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers
“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G

“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers
“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G

“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G
“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers

“The content pipeline view alone is worth it. We always know exactly where every piece of content is.”
ThatoOwner, Zoie Health
“For a small team, Inflame gives us the creator marketing power of a big agency. At a fraction of the cost.”
WesleyFounder, Vitamin G
“Inflame cut our campaign setup time in half. We used to spend days coordinating with creators — now it's done in hours.”
NaeemahFounder, Athena Jewels
“The structured application process means we only see creators who are genuinely right for our brand. No more noise.”
LaurenFounder, Happy Shrinkers

Pricing

Fair rates, approved content, instant pay

Free while in early access. Subscription tiers launch soon. Whatever your plan, creator budgets work the same way: reserved up front, released when you approve.

Creators set their rates; Inflame moderates every one
Approve every post before you pay
You only pay the creators you approve

Start free See plans and pricing

One creator, start to paid

Ledger view

1Invite acceptedR 1,840Reserved

2Content approvedR 1,840Released

3Creator payoutR 1,840Paid

Declined invites and unused holds return to your balance automatically.

FAQ

Questions we get all the time

Everything you need to know about running campaigns on Inflame.

Launch your first campaign today

Free to start, no credit card required. You only pay the creators you approve.