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All case studies

King Price Insurance

One brief. 8 creator stories.

Win the Fuel. Story reshares of Win the Fuel, each with trending audio and a word of the creator's own.

King Price Insurance's campaign, in the web app

Example of the Inflame brand web app: the Win the Fuel campaign's content tab, every story approved in one queue, drawn with example creators.

Format
Story
Ran on
Instagram
Used for
Repost
Creators paid
Per approved story

What King Price Insurance asked for.

“A story-repost amplification of King Price's 'Win the Fuel' initiative: creators resharing to their stories with trending audio and a natural, personal endorsement.”

King Price Insurance's brief, as written

King Price Insurance briefed once. Every story, one queue.

The usual way

Finding creators
A message to each creator, one at a time
Collecting the work
Files and links by email and DM
Paying them
An invoice from each creator

On Inflame

Finding creators
Taken on at each creator's own priceAccepted
Collecting the work
Every story in one review queueIn review
Paying them
Paid per approved storyApproved

Brief once. Pay on approval.

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