Content Rights
Last updated: 25 August 2026
1. Copyright Ownership
Creators retain the copyright in all original content they produce. By submitting content through the Inflame platform, creators do not transfer copyright to Inflame or to any brand. Intellectual property in submitted content remains with the creator at all times.
2. Access to Approved Content
Approved content is archived to Inflame's own storage and remains available to the brand in its content library, including after the original post expires. Brands may view, download and retain copies of approved content through the platform.
3. Scope of Brand Use
Brands may use approved content for the purposes set out in the campaign brief under which it was submitted. Any use of content beyond the scope of that campaign brief is subject to agreement with the creator and to our Terms & Conditions.
4. Creator Obligations
4.1 Original Content
Creators must only submit content that is their own original work. You may not submit content that infringes the intellectual property rights of any third party, including other people's photographs, music, or written material.
4.2 Disclosure
Creators must disclose any brand partnerships or sponsored content in accordance with applicable advertising standards and the specific requirements set out in each campaign brief.
5. Restrictions
Brands may not claim copyright ownership over creator content, misrepresent the origin of the content, or use it in any way that is defamatory, unlawful, or materially contrary to the campaign brief under which the content was submitted. Inflame reserves the right to suspend accounts where content is being misused.
6. Takedown Policy
If you believe that content on the Inflame platform infringes your intellectual property rights, please contact us with the relevant details. We will review your complaint and, where appropriate, remove or disable access to the content in question. Repeat infringers may have their accounts terminated.
7. Disputes
In the event of any dispute arising in connection with content rights, the parties agree to attempt to resolve the matter through good faith negotiation before resorting to formal legal proceedings. Inflame may, at its discretion, act as a facilitator in such disputes but does not assume any liability for the outcome.